Between September 2019 and March 2020 I managed the social media strategy and all channels for the brand new multi-million Crow Wood Estate including Crow Wood Hotel, the award-winning Woodland Spa, Crow Wood Leisure, Bertram’s Restaurant, The Lounge Restaurant and Wilfred’s Restaurant.
This involved regular meetings with all company stakeholders, full management and execution of the social media strategy, community management, full reporting across all channels and quarterly performance reviews.
https://crowwoodhotel.com
Here are the social channels I managed:
Facebook:
https://www.facebook.com/CrowWoodHotelResort/
https://www.facebook.com/crowwoodleisure
https://www.facebook.com/BertramsRestaurant/
https://www.facebook.com/wilfredsrestaurant/
https://www.facebook.com/theloungecrowwood/
Instagram:
https://www.instagram.com/hotelcrowwood/
https://www.instagram.com/bertramsrest/
https://www.instagram.com/wilfredsrestaurant/
During this time I achieved the following results - please see the stats images below.
On behalf of a digital agency, I created and briefed static and animated video content for both paid and organic posts for Papa John’s nationally.
The campaign covered the christmas period during the pandemic and was targeted towards families, students and young professionals.
After the successful delivery of this project in November 2020, I was asked to also deliver the December 2020 campaigns covering the busy Christmas period.
On behalf of a digital agency, I delivered social media content for well-known teething brand Ashton & Parsons from December 2020 to February 2021.
As this healthcare brand is heavily regulated, I was responsible for ensuring all the legalities were met whilst still ensuring the posts were creative and engaging for the audience.
As well as managing the strategy and overall content calendar, I was responsible for creating UGC content for the brand to use across their social channels.
I recently created the content and built a brand new website for Community Life Choices, an established Health & Social Care Business.
The previous website was dated and needed a fresh and modern update, but the website still needed to remain useful and informative to all users.
You can visit the website at https://www.communitylifechoices.com
Building an ecommerce site and developing the branding and social media channels for dance and fitness instructor.
Sarah wanted clients to pay for her dance and fitness services during lockdown so I built an ecommerce site with details on her classes and experience.
I also provided social media training to start promoting the brand across Instagram and Facebook.
I worked with Mitchells & Butlers as a Freelance Digital Content Manager and was responsible for the execution of a full digital marketing strategy across web, email marketing, paid-media and across all social media platforms. The success of my initial four week contract lead the team to invite me back and I ended up working with this company for 10 months in total which is something I'm extremely proud of.
The other skills that were required for this role are as follows:
- Creating compelling and engaging copy for web, email and social.
- Content management of existing websites, ensuring consistency in line with brand guidelines and working alongside web developers and graphic designers to make any necessary changes.
- Creation of the overall content strategy for social media across multiple platforms.
- Social monitoring across all platforms including social listening, brand reputation management and community management using specialist social media software.
- Effectively managing a marketing budget for paid media.
- Responsible for developing influencer and blogger outreach.
- Email marketing (multiple sends per week) including broadcast template creation and scheduling.
- Evaluation and reporting on campaigns and key KPIs with an analytical approach, providing recommendations and advice where necessary.
- Project management of all digital briefs and liaising with clients including senior stakeholders to achieve their goals.
- Created a calendar of digital activity across multiple brands with a heavy focus on social content.
- Experience in Google Analytics.
- A basic knowledge and ability to use HTML code.
- Assisting in the re-structuring of the Digital Studio, providing advice and guidance where necessary.
During my time as Freelance Digital Content Manager at Mitchells & Butlers, I was also responsible for Green Card, the sporting app associated with the Sizzling Pubs brand.
- I created web content for the brand when required, managed the brands social channels and also created content for the Green Card weekly email, sent to thousands of sporting fans and app users each week.
- The content was mainly focused around key football fixtures but also included reacting to key sporting issues or events being featured in the media.
- I also managed the social channels during peak periods such as the Euros tournament as well as dealing with any queries and complaints around the functionality of the Green Card app.
Whilst working as a Freelance Digital Marketing Manager at Liquid Pay, I was responsible for:
- Developing a new look and feel across the Liquid Pay social media channels to ensure the app encouraged users to sign up and access discounts on food, drinks and other services across Singapore.
- Growing the Liquid Pay database and audience via the website, email marketing and across all social media channels.
- Driving growth and acquisition of new customers across multiple channels such as the website, paid media, SEO, affiliates, social media and email.
- Managing and growing the Liquid Pay online presence through the corporate website, blogging, Facebook, Instagram, Twitter and LinkedIn accounts.
- Developing a great multi-channel marketing programme to generate demand for the Liquid Pay app.
- Managing a full marketing plan, content calendar, budgets and objectives.
- Reporting, measuring and analysing all content performance and reporting back to the wider team.
- Conducting keyword analysis to understand trends and to optimise all content for SEO.
- Developing A/B tests to increase effectiveness of all marketing and advertising channels.
- Nurturing and recruiting a team of content creators or influencers across multiple content formats spanning written articles, infographics, video, Instagram and email marketing.
- Managing digital media buys including SEO, social media boosts and digital banners.
- Responsible for driving the full Akosée digital marketing strategy globally across Asia and beyond via social media, email marketing, traditional PR, paid advertising and through pop up shops throughout Singapore.
- As an ecommerce expert, I also built and managed Akosée’s brand new Shopify website which you can find here > www.akosee.com.
- Managing the styling of all campaign shoots for the website and creating a content strategy across the website, social media and email marketing.
- Increasing our customer data acquisition as the company had no data when I started so I managed to increase our customer base significantly.
- Organising Pop Up Fashion Events across Singapore and managing all contracts, displays and marketing materials.
- Responsible for launching the brand on other platforms such as Amazon and increasing our number of stockists in boutiques across Singapore and globally.
- Managing all social media channels and responding to all comments, managing Google Analytics and our paid Google AdWords account.
- Writing press releases, advertising copy and features for national and local publications.
- Securing relevant influencers for the brand to raise brand awareness.
As the Online Content Editor at Stylistpick.com I was responsible for:
- Managing the overall content strategy across Stylistpick.com and producing SEO-friendly copy across the website.
- Liaising with more than 30 fashion brands to ensure their branding, online merchandising and product range is tailored towards the Stylistpick customer.
- Briefing graphic designers and creating unique content across email marketing and social media featuring promotional, editorial and trend focused messaging to a database of one million subscribers.
- Editing and proofreading all content to an excellent standard prior to publication.
- Overseeing community management across the brands social media channels to ensure that content is appropriate, engaging and earns customer advocacy.
- Responsible for exploring new ways to maximise social reach via competitions, paid advertising and blogger/influencer collaborations.
- Working with the PR and marketing team to edit and sign off all copy, ensuring that all press releases, editorial and advertorial copy is aligned with all other website content.
- Managing the content calendar and leading a weekly planning meeting to discuss any key dates, themes, blog and social ideas and other ways to increase customer loyalty.
- Responsible for the overall maintenance of Stylistpick.com, ensuring that all elements of the website are consistent, responsive (on mobile, tablet and desktop) and fully functional, guaranteeing the best possible customer experience.
- Managing any ad hoc projects and building positive relationships with external partners including suppliers, brands and the media.
- Responsible for organising the main campaign fashion shoots and liaising with models, photographers, hairstylists, make up artists and other creatives.
I worked with Hammamas for a number of months and helped this brand to form a more consistent digital strategy and tone of voice.
Hammamas are luxury cotton Turkish towels which are more lightweight and therefore dry much more easily than traditional towels. These multi-purpose towels can be used in the gym, on holiday, when camping or when having a picnic on the park, to name a few examples!
When I started working with this brand I successfully managed to:
- Increase brand awareness via email marketing and blogging and I also significantly increased the brands social media following across all platforms.
- As Hammamas has a UK following as well as a vast following in Australia and New Zealand, I was responsible for growing the reach of the brand in different countries too.
- Hammamas customers now have a much clearer understanding of the product range and understand the versatility of this luxury lifestyle product sold via the brands websites and exclusively on Net-A-Porter.
Stylistpick was due to launch on the House of Fraser website as well as in-store so I was tasked with managing the full campaign imagery to support the launch and this is the result!
The brief was to create some simple website imagery that would be timeless with minimal accessories and the result was this very classic and sophisticated shoot.
Styling by me.
Photography by Giorgio Murru.
This great collaborative project involved:
- Assisting the Revlon team with the organisation of the Sophia Webster for Revlon Launch Event including management of event space, itineraries, assets and props.
- Managing and responding to all press requests including imagery and pricing.
- I interviewed Sophia Webster (the footwear designer) and created a press release and collateral around this to support the main launch event.
- Created copy for product descriptions and as well as invites for the launch event.
Whilst working with Woman & Home magazine I was responsible for managing the magazines 2013 Beauty Awards including:
- Liaising with celebrity judges.
- Writing online and print copy for the publication.
- Arranging the still life photography shoots across all beauty categories.
- Proofreading the feature prior to publication.
- I also contributed to a two-page feature in the magazine on the Queen's Jubilee as well as other online and print articles.
I worked with Mitchells & Butlers to produce some email marketing content for Browns Brasserie.
I was briefed in each email and I then created the concept and content for each email, liaising with graphic designers to ensure the look and feel of each email was right for each target audience.
Once approved, I scheduled the emails to be sent out to a vast database.
Whilst working for The Write Angle, I was responsible for contributing to the PR activity and overall strategy for B2B, consumer and public sector clients across a broad range of sectors.
I managed social media activity for clients to ensure they gained a strong online presence and growing audience whilst also working with clients to create features, press releases, email marketing and other collateral.
During this time I also built up extensive contacts within the industry, pitched stories to journalists and represented the agency at business and social networking events.
My clients spanned education, construction, technology, architecture and charitable organisations and included;
